Adult coloring books have really taken off in the last few years.
As stress shows no signs of letting up in our modern high tech world, new techniques to relieve that stress have emerged. Research shows that coloring therapy can produce health benefits for those dealing with depression, PTSD, dementia and anxiety.
I was recently introduced to an adult coloring book featuring images of African American woman in their respective businesses. I loved the concept and contacted the creator, Latoya Nicole to hear more about her background.
Latoya has a master’s degree in counseling and has worked in the mental health field for 9 years. I was really moved to find out what lead someone with her background to create a coloring book.
“I was at work a while back and it was a really busy season and we were all frustrated and overwhelmed with customer calls back to back, non-stop. The leaders wanted to try and make things better so they were doing “stress relieving” things like free coffee, massages and they also brought each of us coloring books to get us through the day. At first I was kind of thinking “what am I gonna do with this?” But then randomly one day I had gotten off of a frustrating call and I jokingly and frustratingly said to the guy beside me “pass me one of those colored pencils” and I started coloring and it was great! I thought nothing else of it…”
The African American market is still an under served market with tons of potential and room for growth. Latoya Nicole is part of that growth. This year she launched 24 Shades of Business: An Adult Coloring Book. This is a big addition to a specific niche in the hobby and mental health market place.
When I first noticed the coloring book I knew I had to have it. The images are beautiful, powerful, well done and relevant. 24 Shades of Business is also more than a coloring book. Taken from Amazon:
“24 Shades of Business is an Adult Coloring Book which features images of beautiful, boss women who are bloggers, doctors, makeup artists, teachers, yoga instructors, etc. It also contains crossword puzzles, activities and inspirational quotes. This adult coloring book celebrates the beauty of melanin and black girl magic and provides hours of stress relief through creative expression.”
She has received a warm reception from women in the planning and crafting communities. I certainly look forward to more projects in the future. I know it’s not easy to put together a cohesive work that really speaks to the community. Latoya was kind enough to share more about the entire process.
“The first thing that I have learned is to “Be original. Be creative. Be a problem solver.” The second thing that I have learned is to start building your audience early. I started my email list about a month before the book launch and kept them up to date with behind the scenes information and the progress. I also got them involved in the process and when the book was ready for launch, so were they! They were just as excited about the book as I was!”
It’s really encouraging to read about someone with so many creditials stepping out to do something creative for the community. Her words of wisdom about her experience are priceless.
“When you are starting on a project be sure to research what others within the same niche has done and don’t be afraid to reach out to them for advice and/or a consultation. It can save you a lot of time and a lot of money to listen to the wisdom and experience of someone who has gone before you and been successful at what you are new at and starting to do.”
Thank you so much to Latoya Nicole and please be sure to pick up your copy of 24 Shades of Business on Amazon.
Thank you for reading and come back to Planning Stationery & Desk for more interviews and product reviews.
“Playing with Paper”